Nokia Confirmed As Global Headline Sponsor For Social Media Week 2011;

and JWT and Meebo as Supporting Sponsors

Social Media Week are very pleased to announce that mobile communications giant NOKIA has signed on to serve as global headline sponsor of Social Media Week for all of 2011.  As part of its sponsorship, NOKIA will power a unique platform that will connect people in real-time across the twenty-plus cities that will participate in Social Media Week in February and September 2011.

“Nokia’s vision is to connect people to the who and what matters, anytime, anywhere” noted Craig Hepburn, Global Director, Digital, NOKIA. “We see Social Media Week as an opportunity to be involved in the new ways by which consumers connect with each other and to brands through real-time conversations.”

Support from corporate partnerships, both globally and locally, allows Social Media Week to provide hundreds of free events worldwide for its audience of hyper-social influencers. In addition to NOKIA, Social Media Week’s organizers announced support from other global partners including JWT and Meebo, to name a few.  Other brands involved around the world include GoogleMTVFinancial TimesOi Telecommunications (Brasil), and Fiat.

“JWT is heavily involved with Social Media Week on a global level,” said Social Media Week Board Member David Eastman who is Worldwide Digital Director and North American CEO at JWT. “The conference has grown in importance and stature, much as the social media space itself has. By hosting and participating in this essential series of events, we are helping both educate the audience as well as ourselves.”

Co-directing Social Media Week London

‘Social media is changing the way we live and work,  be part of that change, be social this February’

Well Media-Sauce likes to be social as most of you know and Mel is excited to join Sam from Chinwag as co-director of Social Media Week London, in February 2011.

An epic 11 city global event (London, NY, San Francisco, Paris, Berlin, Rome, Milan) with 450 events. Lucky for us, we only have to do 50 in London (gulp!) but have the fantastic support of our lovely advisory board team contributing and co-curating some of the events. If you are interested in getting involved in the week as a speaker, event company or volunteer then fill out the short form on the website. Amazing list of supporters and sponsors from last year including FT, Pepsico, JWT and with our team we are aiming to build on that in London.

Social Media Week’s mission is to provide a global platform that connects people and content for conversation, collaboration and learning.


Didn't we have a lovely day, the day we went to Bangor..

It was actually 2 days and the location was Caernarfon, but who lets details get any the way of a great song title. Media-sauce was invited by Cyfle to run a two day workshop on 'Old content, new money' looking at ways you can change your content  business model to increase your income and work across different platforms.  We were joined by a team from Cwmni Da  looking to expand the reach of their content and 2 ex participants from Cyfle's multi platform course. 

I covered looking at new business models and how to build new models based on the knowledge from other industries, how you can uncover the hidden assets in your content and expand it's reach across different platforms

Mark, the mobile man, did a fantastic talk looking at how mobile business models have changed and the types of opportunities that currently exist to make money.

Sheerri, the legal wonder went through online licensing and answered many, many questions of the legal variety relating to TV and digital IP.

Thank you to Iona and Shan for making us feel welcome and the view from the venue was amazing. 


Workshop Bursaries for Pact members based in Westminster!

If you are a TV or Digital company with a Westminster address then you may be entitled to 80% of the costs of our new 'How to sell your multi platform content' workshop

We support the Westminster Training Programme as it offers independent producers the opportunity to equip themselves with a range of digital skills and processes to help them grow and gain a competitive edge in an increasingly digital industry.- John McVay, Chief Executive, Pact

Click here for further details on how you can grow your customers and apply new online business models.

Business strategy & Innovation workshop – Early bird discount £299 for 2 day sign up now!

Early bird discount £299 for 2 day workshop if you sign up before 2nd July! (£200 off the full price of £499)

27th and 28th July, Central London. offering Get the recipe for growing a successful business and generate innovative new business ideas to achieve your dreams.  

In partnership with Chinwag we are offering a two day workshop on Business strategy and innovation. With many media and digital SME’s being under resourced it can be a mission to run your day to day business let alone updating a business plan or thinking strategically about where you are going. This workshop is for you if you have a feeling you could be closer to achieving your dreams or you want to move into new markets, increase your customers, build your brand around your values and maybe even increase your turnover. Over the 2 days we will workshop the key elements that make a strategic plan and apply it to your business.  Click here to book your early bird discount.

Writing persuasive online copy that sells

Emarketeers logo

Effective Online Copywriting Training Course

Writing persuasive online copy that sells

We are excited to announce that we are working with Emarkeers on the following workshop.

Your website plays an important role in your sales process - whether you are selling directly online or using your website for lead generation purposes. But how can you use your site to increase your sales? And how can overcome your customers' objections through effective copywriting?

Companies generally have a sales or business development process for face-to-face business, but the responsibility for writing and editing web copy usually lies with a different person or department. If basic sales principles are applied to existing website copy then you can influence your response rate from potential clients.

This one day intensive interactive training course will demystify the whole sales process through persuasive copywriting - helping move customers through the sales cycle and understanding what makes people buy.

If you are interested in improving your response rate, revenue and sales from your website, this course is for you.

For more details and to book go to

Technology Strategy Board's new £18m pound competition

The Technology Strategy Board (TSB) has recently announced a new competition of £18m for collaborative technology R&D to support the UK’s digital industry. To help digital firms successfully enter this competition, the Creative Industries KTN have organised a series of six regional events taking place through-out May and June 2010 and Media Sauce is happy to announce their involvement in facilitating the events.The six Partnering for Innovation events that will take place around the UK, in Newcastle, Manchester, Glasgow, Bristol and London.

The TSB fund will be in the form of a competition launched to promote lasting alliances between technology companies and entrepreneurs. To qualify for both streams, projects must be truly collaborative, with at least one partner. Partners can be drawn from businesses large or small, academia, research and technology organisations, not for profit organisations, but the projects must be led by revenue earning business entity. Applicants can pitch for projects of up to £99,000 as part of the fast track, or for larger projects of up to £2-3m, with grants available for up to 50% of the total project costs.

To help digital firms successfully enter this competition, the Creative Industries KTN have organised a series of six regional events taking place throughout May and June 2010.   We are happy to be involved in facilitating these events along with Chinwag and Creative Industries KTN. 

 The events are free to attend but space is limited so do register to make sure you have a place.

Book now for early bird offer for 'Intro to beyond the pitch' workshop

Pre conference workshop 30th June

'Intro to beyond the pitch' is a workshop which recognises that business success depends on more than just pitching. It offers an overview of the ‘7 Step Sales Framework’ in relation to content and product and will focus on 2 key steps to sales success, how you approach potential clients and the following stage that will dramatically change your business meetings forever. It explains how to develop deals, manage your financier through the project and even increase your chances of repeat business.

This pre conference workshop is in conjunction with the Childrens media conference. 

To register go to  

The early bird offer lasts until 17th May.

The Children’s Media Conference welcomes the widest possible participation from the whole spectrum of the children’s media and entertainment industries. We open our doors to delegates from television, radio, film, games, interactive media, magazine and book publishing, and the licensing and toy sectors.

Make this new financial year the one to remember.

We are currently putting together a series of workshops for April and May to help you build your business and learn about new digital practices.

In April we have a Business strategy and innovation workshop with Ravensbourne's C>D>T programme for businesses who want 2010 to be the year that they achieve the success they have always dreamed about and a series of sales workshops in May which will provide businesses with a framework to drastically improve their customers and turnover. We also have an 'Introduction to cross platform workshop' running in April for those of you would like an update on the world of cross platform.

Make this new financial year the one to remember.